People first. Purpose always.

Adam Lee

Founder, PointUp

"I learned this at 40. I wish I'd learned it at 18."

Why I started PointUp

Develop yourself as much as your skills.

I've been building businesses since I was 18. Along the way, I've experienced successes and failures, and learned that moving forward means being willing to learn, take responsibility and keep growing.

I've come to understand how the mind, body and heart shape the way we respond to challenges and make decisions. PointUp helps younger people build that foundation earlier, alongside practical skills for their future.

PointUp is for learners of every age, and for the schools, organizations and businesses that serve them.

Purpose

Education should help people discover purpose, build character and create lasting impact.

Mission

Develop purpose-driven people through whole-being curriculum and meaningful human connection.

Vision

A world where every person can discover their purpose and reach their full potential.

Giving

Helping people and communities thrive.

We believe in expanding access to clean water, education and economic opportunity so more people and communities can thrive.