Academy / Signature Course
Hook Thinking
Build stories people remember.
Use the structure of a song to observe sharply, clarify your story and communicate ideas with confidence. For students and professionals.
Watch Joe's introductionThe idea
Think like a songwriter.
A songwriter's tools, applied to how you notice, create and communicate. No singing, instrument or songwriting experience needed.
Observation
Notice the people, problems and details others miss.
Creativity
Shape raw ideas into something original.
Storytelling
Turn where you come from into a story worth hearing.
Communication
Say it so people remember it and repeat it.
Built like a song
Every part of a song has a job.
You borrow each part and use it to build your own story. By the end you have a brand song book: your voice, story, tagline, value proposition and pitch.
Planned outline
Eight modules, built like a song.
This is the planned structure. Modules are still being produced, so not every module is available yet.
Observation
The Hook / Chorus
The Verse
Vocal Melody
The Instrumental Hook
The Pre-Chorus
The Bridge
Co-writing & Collaboration
In the PointUp app
Learn. Reflect. Check. Apply.
01
Learn
A video lesson from Joe.
02
Reflect
A worksheet to shape your own ideas.
03
Check
A short quiz.
04
Apply
A practical action to use during the week.
Self-paced learning will happen in the PointUp app, coming to iPhone and Android.
Your guide
Joe Cameron
Created by Joe Cameron, a Billboard-charting songwriter and Sesame Street songwriter with music featured on 50+ TV shows, including The Big Bang Theory and The Voice. He holds an MBA from Indiana University, is a Voting Member of the Recording Academy, and trained at Second City Chicago. Hook Thinking’s eight modules are in development.
Get started
Two ways to take it.
Self-paced
$79 one-time · introductory pricing
- Eight planned modules in the PointUp app
- Learn, reflect, check and apply in every module
- Move at your own pace
Course enrollment opens soon. Ask us about availability.
Live workshop
$299 per person · introductory pricing
- Six-week cohort or two-day intensive, live online
- Includes the self-paced course
- Dates and facilitator to be confirmed
After you get started
Your path to Module 01.
Questions? support@pointupedu.com
01
Check out securely
When enrollment opens, review the offer and purchase using the email you will learn with.
02
Watch your inbox
Your receipt and access instructions arrive by email.
03
App access when released
When the app launches, use your course account to learn on iPhone or Android.
04
Start Module 01
Begin with Observation: learn, reflect, check and apply.
Bringing Hook Thinking to a school, team or organization?
Organizational options