PointUp Academy · for individuals & families

Build the person.
Shape the future.

Join to learn, grow and connect. Membership is built on Whole Being Foundations, with the PointUp app and local community.

Explore membership Live Workshops

PointUp Membership

Start with yourself.

Whole Being Foundations is the foundation of membership. Join to learn, grow and connect.

Dr. Basheerah Ahmad, co-creator of Whole Being Foundations — Dr. Basheerah Ahmad · "Dr. B"

Flagship Course · 13 modules · The foundation of membership

Whole Being Foundations

Build purpose, confidence and direction from the inside out, across Mind, Body, Heart and Direction.

PointUp Membership

$149 per year

$149 per year. Renews automatically each year.

Whole Being Foundations, including its 13-module learning and practice experience
PointUp app access when released on iPhone and Android
monthly online Live Member Sessions hosted by Adam Lee, included in membership. First gathering December 1, 2026.
Leadership Foundations and AI Foundations, when released

Tell us what you are interested in and we can discuss the next step.

Join the Waitlist

Explore the course Live workshop · purchased separately

Planned for 2026 · Included in membership when released

Leadership Foundations

Upcoming foundational learning on leading yourself and working well with others.

Planned for 2026 · Included in membership when released

AI Foundations

Practical AI literacy for everyday tasks, checking AI's work, privacy and responsible use. Not available for enrollment yet.

Also available separately.

Specialist Signature Course · 8 modules · Purchased separately

Hook Thinking

Use the structure of a song to observe sharply, clarify your story and communicate ideas people remember. For students and professionals.

Created by Joe Cameron, a Billboard-charting songwriter and Sesame Street songwriter with music featured on 50+ TV shows, including The Big Bang Theory and The Voice.

Introductory pricing · purchased separately

Self-paced course$79

Live workshop · includes self-paced$299

One-time payment. Not included in membership.

Explore the course Live workshop

Built like a song

The hookyour tagline

The verseyour origin story

The bridgeyour answer to objections

How courses work

Learn in the app, live it every day.

Signature-course learning will happen in the PointUp app. Every module follows the same four steps.

The PointUp app is coming to iPhone and Android. Join the waitlist for availability updates.

Learn

Video, lesson, slides and worksheet.

Reflect

Write or record a reflection.

Check

A short quiz.

Apply

Connect it to your goals and daily life.

Coming to iPhone and Android

Get ready to learn, reflect, check and apply when the PointUp app launches.

Live Workshops

Prefer to learn with a group?

Six-week cohorts or two-day intensives, live online. Each includes the matching self-paced course.

Professionally facilitated and purchased separately. Not included in membership.

See live workshops

More ways to learn

Beyond the Signature Courses.

K–12 Learning

Full-time enrollment or individual courses, with live instruction or self-paced curriculum.

Connect with a team member

Career Courses & Certifications

Self-paced online courses in practical, workplace-ready skills.

Connect with a team member

Community

Starting locally. Growing globally.

monthly online Live Member Sessions hosted by Adam Lee are included in membership. The first gathering is December 1, 2026. Local gatherings are arranged around Adam's visits to San Luis Obispo, Las Vegas, Newport Beach and Fresno.

Explore Community

Online sessions + four founder-led launch markets