PointUp Education · PointUp Academy

Develop yourself.
Build meaningful skills.
Make an impact.

Join to learn, grow and connect. Membership brings together whole-person learning, the PointUp app and local community.

Why PointUp exists

Because who you become matters as much as what you learn.

PointUp brings together whole-person growth, practical skills and meaningful community. We help people strengthen their mind, body and heart while building skills in AI, creativity, leadership and entrepreneurship, so they can navigate life with purpose and make a positive impact.

PointUp Membership

Join to learn, grow and connect.

Membership brings together monthly online Live Member Sessions, Whole Being Foundations, the PointUp app and opportunities to connect locally.

Annual membership
Rob Dayton and Dr. Basheerah Ahmad laughing together on set

The foundation of membershipFlagship Course · 13 modules

Whole Being Foundations

Strengthen your Mind, Body, Heart and Direction, and turn what you learn into goals, habits and action.

Dr. Basheerah Ahmad
Rob Dayton
Created by Dr. Basheerah Ahmad & Rob Dayton

PointUp Membership

$149 per year

What's included

  • Whole Being Foundations, including its 13-module learning and practice experience
  • PointUp app access when released on iPhone and Android
  • Online Live Member Sessions: monthly conversations on AI, business, entrepreneurship and Whole Being practices. First gathering December 1, 2026.
  • Planned foundational learning: Leadership Foundations and AI Foundations, when released

Tell us what you are interested in and we can discuss the next step.

Join the Waitlist

Live workshops and specialist courses such as Hook Thinking are purchased separately.

Planned for 2026 · Included in membership when released

Leadership Foundations

Upcoming foundational learning on leading yourself and working well with others.

Planned for 2026 · Included in membership when released

AI Foundations

Practical AI literacy for everyday tasks, checking AI's work, privacy and responsible use. Not available for enrollment yet.

Also available separately.

Specialist Signature Course8 modules

Hook Thinking

Learn how songwriters capture attention, connect with people and make ideas stick. Apply those tools to your stories, presentations and everyday communication.

Joe Cameron
Created by Joe Cameron, a Billboard-charting songwriter and Sesame Street songwriter with music featured on 50+ TV shows, including The Big Bang Theory and The Voice.

Understand your audience

Notice what people need and what helps them connect.

Make your message memorable

Turn a complicated idea into one clear, repeatable message.

Find your distinctive voice

Communicate in a way that sounds like you.

Introductory pricing · purchased separately

Self-paced course$79
Live workshop · includes self-paced$299

Optional separate purchase. Membership is not required.

More specialist courses planned for 2026.

The PointUp app

Signature courses will live in the app.

Each module follows one rhythm: learn, reflect, check and apply. Daily Mind, Body and Heart practices keep it going between lessons.

The PointUp app is coming to iPhone and Android. Join the waitlist for availability updates.

Coming to iPhone and Android

Get ready to learn, reflect, check and apply when the PointUp app launches.

How Academy courses work
Dr. Basheerah Ahmad on set during Whole Being Foundations production

Live Workshops

Learn live, together.

Bring Whole Being Foundations and Hook Thinking workshops to your school, company or organization. Professionally facilitated formats help your group apply the learning together.

Whole Being Foundations
Hook Thinking

Professionally facilitated and purchased separately. Not included in membership.

See live workshops
The PointUp curriculum team laughing together on a sofa
The people behind the PointUp curriculum

Community

Starting locally. Growing globally.

Connect online through monthly Live Member Sessions, included in membership. Explore current trends in AI, business and entrepreneurship alongside practices from the Whole Being modules. Our first online gathering is December 1, 2026.

Connect locally with others in your market. Member conversations are separate from paid, structured Whole Being and Hook Thinking workshops.

Current Markets

San Luis Obispo, California
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Las Vegas, Nevada
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Newport Beach, California
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Fresno, California
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Giving

Helping people and communities thrive.

Giving is part of the PointUp vision. We’re building a giving program focused on education, clean water, and economic opportunity.

Education
Clean water
Economic opportunity
About PointUp

Where will you start?

For learners

Start with yourself.

Membership, specialist courses, live workshops and community through PointUp Academy.

Explore Academy

For schools & organizations

Bring it to your community.

Talk with us about curriculum licensing, workshops, coaching and consulting.

Book a Discovery Call